Social media has become a primary marketplace for many businesses, and for others remains the core means of engaging with potential customers.
Both as a means of customer service and social networking, it’s really important that you learn how to respond to a comment on Instagram.
Promotes Engagement and Boost Your Business
Showing your followers, as well as other Instagram users elsewhere on the Instagram app, that there is an open dialogue between your business and the general public will also promote wider engagement and boost your business’ standing in the public eye.
- Reply within a few hours because this shows you appreciate the feedback and are engaged with your followers
- Be polite and respectful because these are real people you’re responding to and your replies are public
- Keep it brief because this keeps the conversation moving and your followers engaged
- Being personal and engaging makes you more relatable
Strengthens Your Brand
When we think of ‘branding,’ we tend to think of logos, colors, and slogans, and indeed those things remain important. In the era of social media, however, brand means so much more. Today’s consumer is far more concerned with the ethics and team behind a brand than they are with the branding itself.
Via your social media account, potential customers will make a judgment call on your business’s character, and it’s up to you to prove to them that your business is worth interacting with.
Identifies and Addresses Gaps Within Your Business
Each Instagram comment is also an opportunity to identify and address gaps within your business. I’m not sure if you’ve noticed, but social media users and influencers aren’t shy when it comes to saying what they truly feel in the comment section.
Increases Customer Loyalty
Lastly, you should learn how to respond to an Instagram comment because each time you do so, you are fostering an increasingly strong sense of customer loyalty.
By taking just a little time each day to carry out this digital form of customer service, you can increase existing customer loyalty exponentially.
In the days of Yelp and TripAdvisor reviews, commenters rarely logged in to say nice things. Thankfully, those days have changed, and with the ease and availability of social media platforms, followers are more willing than ever to drop you a positive comment on your recent post on Instagram.
Questions
Questions, on the other hand, are specifically asking for a reply. These questions could be anything from “When are you open?” to “Do you have a vegan menu?” or “Does the venue have disabled access?”. You’ve got to be prepared to answer all sorts of questions and do so in a professional way.
Shares And Mentions
Similarly, if someone shares your post on their Instagram story, you’ll get a specific notification saying so. It’s worth resharing this story onto your own and thanking them for their support and kind words.
- “Thank you for the kind words! We’re glad you enjoy our account.”
- “Thank you for the support! We appreciate it.”
- “We’re glad you enjoy our account, and thank you for the compliments.”
- “We’re glad you enjoy our photos, and thank you for the kind words.”
- “We’re so happy you like our content! Thank you for following us.”
- “Thank you for your comments. We’re sorry to hear that you didn’t enjoy our post, but we appreciate your feedback.”
- “Thank you for your feedback! We’re sorry to hear that you didn’t enjoy our post, but we appreciate your input.”
- “Thank you for your feedback. We’re sorry to hear that you didn’t enjoy our post. We appreciate your input and will take your suggestions into consideration.”
- “Thank you for your honest feedback. We’re sorry to hear that you didn’t enjoy our post, but we appreciate your comments.”
- “Thank you for your input. We’re sorry to hear that you didn’t enjoy our post, but we appreciate your feedback.”
You can draw inspiration for response copy from our sections above, but Instagram comment replies are always more effective when written from the heart. Let’s look at the best practices you should employ when writing good Instagram replies.
Be Professional at All Times
Personalize Your Response
As we’ve said, take as many Instagram comment reply ideas as you want from our examples above, but make sure to personalize your response. Use your brand’s established ToV (Tone of Voice) whilst taking time to consider the commenter’s point of view.
Reply Within A Few Hours
Always Be Polite And Respectful
Show your customers respect and manners – even when they show you none – and this can only reflect positively on your business.
Keep Your Response Short And Brief
If you feel that the comment you’re replying to warrants a response longer than a couple of short sentences, it’s much better to send the user a private message via DMs; otherwise, the comment section begins to get messy.
